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Peter Golder is Professor of Marketing at the Tuck School of Business at Dartmouth College. His research on market entry timing, new products, long-term market leadership, and quality has received widespread acclaim, including more than 10 best paper or best book awards (e.g., recognition from Harvard Business Review for co-authoring one of the Top Ten Business Books of the Year) and dissemination through The Wall Street Journal, The Economist, etc. His recent research includes examining the impact of customer emotions on satisfaction and the impacts of experts and novices in public opinion formation. Prior to joining Tuck, he was Professor of Marketing, George and Edythe Heyman Faculty Fellow, and marketing department doctoral program coordinator at New York University's Stern School of Business. He has also held one-year faculty appointments at UCLA and Peking University. Professor Golder has six years of professional experience in the aerospace and oil industries and has consulted in other industries. He is the co-Editor-in-Chief of Marketing Letters, sits on the editorial review boards of other leading academic journals and is a long-time advisor and speaker to industry audiences and corporate executives. He holds a Ph.D. in Business Administration (Marketing) from the University of Southern California, and a B.S. in Mechanical Engineering from the University of Pennsylvania. 

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Debanjan (Deb) Mitra is Voya Financial Chair and Professor of Marketing at the University of Connecticut School of Business. Deb’s research encompasses (i) consumer perception processes and innovation, (ii) the development of organizational, product, and customer metrics and (iii) an evaluation of their short-term and long-term impact. Deb’s research has obtained wide media coverage including The Wall Street Journal, The Financial Times, Business Week, Forbes, and CNN. It has also been recognized with the American Marketing Association’s Varadarajan Early Career Contributions to Marketing Strategy Research, Harold H. Maynard Award, and Excellence in Global Marketing Research Award, and Marketing Science Institute's Robert D. Buzzell Award, as Finalists of INFORMS’ John D. C. Little Award and Frank M. Bass Award, and as an Academy of Marketing Science’s Emerging Distinguished Scholar. Deb is a current Associate Editor of the Journal of Marketing and has recently been named as a Marketing Science Institute Scholar. Deb holds a Ph.D. in Business from New York University, an MBA from the Indian Institute of Management, and a B. Tech. in Electrical Engineering from the Indian Institute of Technology.

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Mariya Topchy is a Doctoral student at the University of Connecticut, School of Business. Ms. Topchy has an extensive expertise in marketing, economics, and data analytics. Her research focuses on quantifying the influence of customer emotions on post-purchase judgements and behaviors. Ms. Topchy has a B.S. and M.S. in Marketing from the University of South Florida.